Search Engine Optimization (SEO) of the website and the best results you can get


Search engine a very common term that is known to all internet users. The fact is that the search engines are the most useful help for any internet user. Whenever any one wants to search for any information the best thing he can do is to visit any one of the popular search engines like Google, Yahoo, Bing, and others and all he need to do is to type the keywords for his desired search and hit the return key and within seconds the results are displayed by the search engines in the form of links to the sites having the information he is looking for. This the most common thing done by almost each and every internet user. In fact the search engines plays the most important role in the Web World. And therefore the fact is that the search engines are the biggest source of web traffic in the web world. Thus it is natural that for any website the biggest crave is to get as much better ranking on the search engine result pages as possible. In fact the point is that most of the users are in the habit of visiting those sites most which appears to them first.

Therefore it is natural for the web sites to get within the top ten ranking on the search engine result pages. Besides that there are also some other things that should be kept in mind as well. To get within the top ten ranking on the search engine result pages is not an easy task to achieve. And for that the most essential thing that is needed is the Search Engine Optimization of the website. The Search Engine Optimization is the process of popularizing a website so that it may become more and more visible to the search engines and the search engine users. In fact the main thing that should be kept in mind that for proper optimization of a website it is essential to have a proper study on the search engine algorithms. In fact the whole optimization process should be carried on according to the search engine algorithms.

For the proper optimization of a website the main things that are essential are the link building, keyword research, and other such factors. It should be kept in mind that the link building for a website is the most essential thing. The links not only provide better optimization process but also helps in increasing the volume of traffic to a website. In this context it should be kept in mind that for the proper optimization of any website it is always better to choose some experienced SEO Company so that the best results for the can be achieved. But in this respect it is essential that the choice of the SEO company should be made very carefully. In fact proper optimization of a website greatly depends on the SEO company you choose. Thus when you make the proper choice of the SEO company and the proper optimization is done the visitors to the site is natural to increase.

So what are the Methods for the SEO;

Methods

Getting indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing crawling

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

Increasing prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag or via 301 redirects can help make sure links to different versions of the url all count towards the page’s link popularity score.

 

As a marketing strategy

SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals.A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. (Some trading sites such as eBay can be a special case for this, it will announce how and when the ranking algorithm will change a few months before changing the algorithm). Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog Seomoz.org has suggested, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.." Instead, their main sources of traffic are links from other websites.

At Garve Technologies we have dedicated SEO team, We are expert in Search Engine Optimization. For more details please visit here

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