“Title Page” – The Best SEO Practice

SEO Title Page – As most folks know, one of the things search engines examine is your Page Title, and also the filename of the page (like white-tennis-shoes.html for example), to help them figure out what your page is about, so that they can serve it up to somebody looking for just that thing.

As far as search engine optimization (SEO) goes, a file or page name like this_is_a_file_name.htm will appear as one word to search engines like thisisafilename. So its unlikely it’ll be picked up in searches.

However, if you use hyphens instead of underscores like this-is-a-better-file-name.htm search engines will read it as this is a better file name thereby greatly increasing readability and search ability.

Here are some tips on SEO page tittles:

Google shows the first 60 to 70 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability. If your title goes beyond 70 characters Google may cut off the title before 69 characters and display … at the end of your page title.

Rather than making your page title just the keyword and/or starting your page title with the keyword, sometimes it helps to add in a descriptive modifier before your core keyword. This helps ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms.

Page titles are used to draw in clicks from search results amongst many anonymous competing offers, thus they present an opportunity to differentiate yourself from the competition and qualify prospects to your offer. Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills).

Since the page title is one of the few elements search engines can show searchers before sending them to your site, they place significant weight on the words in the page title. In addition, some people link to pages using their official page title as the link anchor text.

Page titles should be differentiated from page to page on your site. Unless limited by the size and scope of your site, it is best not to have all your page titles follow the exact same formula across your site. You also should not use the same keyword at or near the start of every page title. The format, order, and word selection of the words in your page title should be (at least slightly) different than the words in your meta description and on page headers.

If you have a strong brand you may want to place it at the end of your page title. If you have one of the leading trusted Internet brands (Amazon, eBay, etc.) then it might make sense to place your brand at the start of the page title. In most cases the page title should still be more focused on the page copy and searcher’s intent than on your brand.

Search engine are becoming better and better at listing the best sites at the top of the search results and at weeding out sites that employ shady tactics. Focus on building great content first. Success tends to follow.

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At Garve Technologies we have dedicated SEO team, We are expert in Search Engine Optimization. For more details please visit here


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