Archive for August, 2010

Few Steps to Raise your Website High up in the Search Engines


Search Engine Optimization or SEO is the process of promotion of a website all over the world through the medium of internet. Search Engine Optimization is one of the most effective, long term techniques of marketing of an online business. The main purpose of the SEO companies is to increase the volume of traffic of a website. But, they cannot achieve this aim easily or directly; there are several steps which must be performed to achieve this aim. The SEO companies try several important methods to give the websites a high rank in the pages of the search engines, so that the websites get visible to the worldwide internet users. The more people get to see the website in the pages of the search engines; the better is its chance to succeed in the online business. SEO is a pretty difficult process and only an experienced and efficient Search Engine Optimization can perform all the optimization steps completely. Thousands of SEO companies have grown up all over the world, among which only few companies can provide all the important SEO services.

Organic search Engine Optimization consists of two main techniques, the on-site optimization and the off-site optimization. Both of these optimization techniques are necessary for the complete optimization of a website. The on-site optimization technique consists of several techniques, which are applied directly on the pages of the websites. The main steps of on-site optimization of a website are

  1. Keyword analysis: This is considered as the most important part of a on-site optimization; the SEO experts of the Search Engine Optimization companies research the keywords relevant to that website and determine the most popular and important keywords.
  2. Content optimization: The content of the website is added with certain special keywords and key phrases in perfect density and intensity. It is one of the most important parts, as the users take good look at the websites content. If the content quality is poor, then the users may not get interest on the site. Besides, the importance of the users, the content of the websites should be optimized at optimum level for the search engines.
  3. Title tag: The name of website displayed on the web browser is the title tag; this is important for the search engines.

There are several other on-site optimization techniques like the modification of the Meta tags, Alt tags etc. Each and every step of on-site optimization is important for the proper optimization of a website. However, these steps are pretty difficult and complicated; only the SEO experts with adequate knowledge on page designing, programming and Search Engine Optimization can attempt these steps.

The off-site optimization techniques are much easier than the on-site optimization technique and few steps of the off-site optimization can be performed by any common people with basic knowledge on computers and the internet. If you have published a website for spreading your business all over the world, then you must take help of a Search Engine Optimization company and get your website properly optimized.

At Garve Technologies we have dedicated SEO team, We are expert in Search Engine Optimization. For more details please visit here

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PHP -Web Application Development


PHP is widely used in web application development. Billions of web applications running on the internet are made in PHP only. PHP requires web server and can be deployed on most of the web servers, operating systems and platforms. PHP provides filter taking input from a file or stream containing text and providing outputs to another stream of data. Though primary purpose of PHP was dynamic pages, however it has proved to be very effective server side scripting language which very effectively helps in providing content from web server to client.

HP is a powerful server side scripting language and is widely used in creating dynamic web pages. It can also be used from command line and graphical applications. PHP is also known as Hypertext Processor, and can run on UNIX as well as Windows Servers. PHP is widely used in message boards, shopping carts, search engines and much more. Entire sites are developed with PHP only.PHP is used in creating healthcare applications, real estate portals, e learning websites, search engines, website builders, auctions web portals, sites with enormous database. PHP is also used for data mining and data collection purpose. PHP programmers make usage of OOPs concept and generate number of internet pages on the web. Number of frameworks are used , which act as building blocks in design and structure , these are Cake PHP, Zend Framework, PRADO, Symfony etc. The LAMP architecture is quite popular in the web industry as a way of deploying applications.

Using PHP as front end, mySQL is used for backend purpose. MySQL is included in many servers including UNIXs, Windows (95/98/NT/2000) and Macs and frame works like ZEND, CAKE and NEON.. PHP is available under open source license, this means it is free to use and distribute and the user is encouraged to so. The redistribution of PHP source and binary code is allowed without doing many modifications. However while doing so, the copyright statement needs to be present as well. PHP programmer working on PHP, can easily work on any open source scripts available. Some of the open source scripts available for PHP include PHPBB and osCommerce.

smartData is an ISO certified Offshore software outsourcing company involved in offshore software development in PHP. smartData PHP programmers are experts in delivering quality web applications to clients globally. With features like scalable, robust, open source; php is quite popular scripting language with widespread capabilities for web applications to interact on the net.

(ArticlesBase SC #521379)

PHP developers at Garve Technologies a company specializing in working on projects for PHP development  follow all the steps which can help them save time and code better. For more details please visit at http://www.garvetechnologies.com/beta

5 Tips to Make PHP Development Fast, Simple and Effective


Making profit from online businesses is not just limited to creating a website and letting it go live. In fact it includes various other factors out of which one prime factor is user interactivity of the website and how fast a company is able to process and manage the operations. Web applications thus came into existence to help businesses make their processes easy and secure. Various languages are used for developing such applications and PHP development is one among them.

1282559891_phpPHP development is a widely known server side scripting language used to develop applications to be used for various purposes. It is not long since PHP was introduced to India but the growth PHP development in India has experienced is simply incredible. The number of high skilled PHP developers in India has also increased tremendously but the biggest challenge they witness is to devise different methods to make coding simpler, easier and more accurate.

The combined efforts of PHP developers around the globe including PHP developers in India has resulted in the development of PHP frameworks and various other tools which help make PHP development in India easy.
Still there are many other ways which can help PHPdevelopers in India to boost their skills in PHP development in India. Here we have listed five different techniques which can help the developers:

  1. Use the same script and string again and again : Always make a habit to save your old PHP scripts. This will make your task much easier whenever there is a new project for PHP development in India. You can easily make changes to the existing script for recent application development and save lot of time and money as you will not have to create a new script from scratch. Using old scripts will also ensure that you make fewer errors.
  2. Code less but be effective : Since times programming languages were introduced it has been always stressed that the programming should be as short and simple as possible. Less code facilitates error finding and correcting process. Same principle applies to PHP development in India. Less coding for developing an application is in fact considered good. If in case the coding needs revision than though simplifying the code will need time it will be less frustrating in the later stages.
  3. Take Back up of Everything : This is an obvious step but still important to find place in the list of 5 things crucial to help PHP developers make PHP development in India easy. There can be nothing more frustrating than a situation where 5 hours of your coding gets deleted accidentally. Back up saves you from frustration arising out of such situations.
  4. Use latest text-editor: PHP developer loves to code in notepad but that consumes lot of time, however upgrading to a more efficient text editor is a good idea to save on time as well as code better. Some highly used text editors are PHPEdit, EditPlus2 and Dreamweaver. An important feature found in all editors is color coding important codes. This makes it really easy to find important codes.
  5. Proper Labeling: Besides coding ensure that all files related to the PHP application development are perfectly coded. Hints or brief explanations to the strings can make editing easy for both you and any other programmer.

PHP developers at Garve Technologies a company specializing in working on projects for PHP development follow all the steps which can help them save time and code better. For more details please visit at http://www.garvetechnologies.com/beta

E-Commerce and Online Shopping: Transforming the Future in Shopping


I think we all can agree that technology has changed our lives in so many ways. Indeed, over the past two decades, technology has advanced at such rapid rate; most individuals have a hard time keeping up with the latest trends and gadgets. It should come as no surprise then, with each technology break through, our lives are quickly transformed into new ways of doing things.

Greatly affected by technology is how we, as consumers, shop for products and services. Years ago, purchasing items in a store was the only means to obtain things wanted or needed. That is certainly not the case today! Since the advancement of technology, consumers have a whole new way to shop; online shopping. For the last 5 to 10 years, we have seen consumer behavior change from shopping in a store to shopping online.

In fact, the projected sales from online shopping are to go from $204 Billion dollars in 2008 to an expected $334 billion dollars in 2012! (Source: Forrester Research, Inc., Cambridge, MA, US eCommerce Forecast: 2008 To 2012) This expected growth shows that the trend towards online shopping is only increasing and get stronger. For most, shopping online has made consumers move from the "brick-and-mortar" model of shopping to a virtual shopping environment. Wikipedia defines online shopping as the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.

Advantages:

There are so many advantages to e-commerce or shopping online.  Typically, online stores are available 24 hours a day, and with many consumers having Internet access both at work and at home, most can shop when it is convenient for them. As such, shopping online can be faster than browsing the aisles of a physical store and/or alleviate the wasted time jumping around from store to store looking for a product or service.

Shopping online also has the advantage of quick comparison shopping between products and prices. Individuals now have the ability to become savvy, informed shoppers by utilizing local search engines to quickly seek out deals for items or services with many different vendors. Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service and provide easy access to them.

Lastly, another advantage to online shopping is the freedom a customer has to purchasing items they may, or may not feel embarrassed about in purchasing in a store. This might include some over the counter medications, personal items, and intimate apparel for men or women, etc. By shopping online, customers can have the privacy of product selection without feeling embarrassment of going to a register with an item they would rather keep private.

Disadvantages:

For those of us who require immediate gratification, the disadvantage to online shopping is that merchandise must be shipped to the consumer, introducing a significant delay and potentially uncertainty about whether or not the item will actually arrive before the item is needed. Moreover, in the event there is a problem with the item when it is delivered, most customers do not feel it an advantageous process to return items through the mail.

Additionally, without the ability to personally inspect merchandise before purchase, consumers are at higher risk of fraud than they would have in a physical store. So too, merchants also run the risk of fraudulent purchases by customers using stolen credit cards or fraudulent disclaiming of online purchases.

Although the benefits of online shopping are considerable, the disadvantages to shopping online can be remedied through retailer policies and procedures. It is very important for online stores to post these policies and procedures, include the returning instructions, outline the shipping details and other specific information in put the customer’s fears at ease. Customers also must make sure they take the time to read through these details thoroughly and become informed shoppers so as not to have any surprises upon delivery of their merchandise.

Some additional helpful hints for consumers to consider before shopping on the Internet include:

  • Ensuring the site is secure with provisions to protect customer information
  • Ensure online stores are not keeping or sharing billing information.
  • Ensure the stores policies on sharing personal information on your purchase.
  • Look for store reviews through customer posting on the site or elsewhere.
  • Rely on customer testimonials or referrals though friends and family.

(ArticlesBase SC #3073039)

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5 Reasons a Powerful Cms is the Key to Custom Website Development


Content management systems (CMS) are the most common tool used in website development and maintenance. This is because a CMS smoothes the transformation of an ordinary website into a custom website that experiences ongoing development and improvement.

Of course, the more powerful the content management system is, the easier it becomes to create an impressive custom design.

Following are five important reasons or ways that a powerful CMS helps in custom website development.

  1. Common Themes Can Have Original Flare Easily

    How many times have you clicked on a website and thought “I’ve seen this site before” only to realize you saw a different site that looked just like this one? It’s probably happened before, though it’s less likely lately because so many web developers have taken advantage of powerful content management systems.  And in doing so, have relied on pre-designed themes. Rather than simply uploading a theme template and leaving it as is, a CMS makes it easy to change colors and styles site-wide with just a few clicks. Using Cascading Style Sheets (CSS) and a CMS interface to customize the code, two sites that have the same theme template can end up looking so different that the theme similarities aren’t recognizable. While it’s possible to customize your website without using a CMS, so much time is saved by using a template that has already been created and tweaking it to your liking and style.

  2. Makes Website Access Easy For Multiple Users

    Many websites, especially those that are updated often, need to be accessed by a number of different people. These people include anyone that adds content (i.e. writers, reporters, photographers, editors) and anyone involved in the code and design. Although multi-user access is possible without using a CMS, using one helps eliminate a number of different problems that can arise. For instance, a content management system will allow more than one person to update part of the site at the same time, but not the same part at the same time. If users are attempting to do this the site will lock one user out of the page that is being edited until the current user has released it. Commonly called “check-in, check-out”, this feature prevents someone from accidentally overwriting the changes of another. Managing user accounts also limits their access to only pages that they need to have access to, helping to keep the entire site secure and running smoothly. Of course the more powerful the CMS, the more control  you’ll have over user accounts.

  3. Plugins and Modifications Bring Functional Customization

    Depending on the CMS you choose, anywhere from hundreds to thousands of add-on scripts may be available. There are packages available for just about anything you might think of. For instance, if you’re interested in putting photos on your website, there are a number of different ways you can do it. And to make your life easier, most of the time someone has already created a plugin for it. The more powerful (or popular) your CMS is, the more options you’ll have for customization.  Since many of the common content management systems are very community oriented, many people contribute their work for free, which is another bonus of having a widely supported CMS. Creating a plugin or modification for a CMS is not a walk in the park, especially for someone who isn’t the most skilled code writer. Thankfully new ones are constantly being created and if you can’t find what you need, there is always someone willing to build one for the right price (which doesn’t have to break your bank).

  4. WYSIWYG Editors Give a True Look at Changes

    Although they don’t always create the cleanest code, a WYSIWYG (What You See Is What You Get) editor is a nice feature to have. It’s probably not the best idea to rely solely on this method, but it makes simple changes quick and easy.Simply put, a WYSIWYG editor allows the user to update content and layout by seeing how it will look on someone’s web browser as they’re making changes. This feature is especially helpful to the person with limited HTML knowledge. Using the WYSIWYG feature or having it available for someone who wants it is helpful because it limits the time it would take to check their work or fix any issues. If an editor wants the content to look a certain way, they’re able to create it and see how it will appear at the same time.

  5. Keeps Everything Organized

    One of the best things about a content management system is its ability to help the user keep their content in an organized manner. With frequent updating comes a growing collection of content that should be stored neatly. Any miscommunication in how and where files are stored could result in broken links and other things that could be detrimental to the success of your website. To take this point a step further, consider the benefits of how this works with the multi-user function. Because more than one user can access the site and content at any given time, it’s important that a logical storage system be used so everything is where it’s supposed to be. A powerful CMS excels at this.Where some content management systems are limited in how they handle multiple user accounts, the more powerful systems have made it convenient for many different people to have their hand in some aspect of a site’s maintenance. <?p>

Conclusion

There’s no question that a powerful content management system offers many features aimed at custom development for websites. It’s a good idea when choosing which CMS you’ll use for your site to compare what capabilities each has and keep in mind that just because you don’t necessarily have use for a feature now, doesn’t mean you’ll never have a need for it. The more flexibility and power your CMS gives you the easier it will be for you to customize your website’s development.

(ArticlesBase SC #648790)

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Ecommerce SEO Tips


About half of all search engine queries are unique. This statistic, although vague and seemingly insignificant, is actually the greatest factor behind why eCommerce Solutions fare so well in search. We interpret the statistic like this: Half of all searches cannot be predicted, the other half can be.

Great. So what does that have to do with eCommerce? The reason why eCommerce and SEO are better for each other than Forrest was for Jenny is due to the massive amount of content contained within the average eCommerce solution and that content’s ability to target both predictable and unpredictable (long-tail) search phrases.

eCommerce solutions have a major advantage over any other database driven site for a number of reasons.

  • Abundant Content: Unlike a blog, article directory or content managed site, thousands of search engine friendly pages can be literally uploaded and indexed by the search engines.
  • Easy Unique Content: A product or category page needs a few tech specs and a brief description. As long as that content is unique to the site, a webmaster can litter the search engines with products and categories. The time it would take for a blog or content managed site to reach that same level using unique content is staggering.
  • Targeting the Predictable & Unpredictable: Category pages can be targeted for predictable searches like “red widgets.” Product pages can capture the unpredictable ones like “red widgets with tassels”(provided they contain keyword-rich descriptions).So how can you make the most of your eCommerce solution in the search engines? As promised here is a list of 25 general tips.

    Most Importantly:

  • Pick the right solution: Get an eCommerce provider that allows you to do everything we mention in this list. And hey, what do you know? Bridgeline’s eCommerce Solution lets you do all of this… Crazy how that works out, no?

Onsite Optimization Tips

  • Unique title tags: The content contained within should not be repeated verbatim within the site.
  • Put your site name after the product or category name in the title tag: Use your site to Brand, use your search engine listing to get clicks.
  • Unique meta data: Take the time to make your meta data (description & keywords) unique for each page. Obviously, that can be tricky if you have 10,000 skus, so try and get your developer to populate that area with the product description.
  • Use H1 tags: And put your keywords in them. Go to your source. Search for ‘ </H1’>
  • Use more than manufacturer data: If your product pages only contain the specs and descriptions that your manufacturer provides, the search engines will lump that product page together with the hundreds of other ones out there with the same specs and descriptions, meaning it won’t find its way into the search engine result pages (SERPS).
  • Take the time to add unique copy to your product and category pages
  • Link to other products and categories from that copy
  • Use alt tags: I know. I heard too. They’re useless. Use them anyway. SEO is about a conglomeration of variables, not a single supreme one.
  • Have a clear category tree: Search engines like that.
  • Use a search engine friendly navigation: Text links are best. Don’t like text and want to use images? Make sure you use alt tags. Using flash or doing postbacks? Stop that!
  • Create an XML based sitemap and put it in Google webmaster tools

Offsite Optimization (Link Building) Tips

Link building is incredibly difficult for eCommerce sites because no one wants to link to your drop shipping site when they can link to the real thing or Target.com. Here is what you need to know:

  • Build domain authority: Domain authority is basically a measure of the number of high quality sites linking to yours. The more the better. So how do you get those?
  • Buy them: The quickest, easiest way to get Domain authority is to buy it at Text-Link-Ads.com. Unfortunately, it ain’t cheap.
  • Take your unique products and promote them in the online community: Get out into the online community, target some top bloggers in or around your industry and try to get them talking about your unique product. Again, this doesn’t really work for drop shippers because no one is going to link to your site when there are more reputable ones out there to link to so…
  • Put Something On Your site worth linking to: Compile a great list of resources, make how-to videos, develop a calculator, or other custom tool. If your products aren’t unique and link-friendly, you’ll need some site content that is.
  • Submit to directories: If you go to the forums they’ll tell you to submit to hundreds or thousands of directories. Don’t. Those are not high quality links, they don’t transmit domain authority, and they’ll only waste your time… What you need to do is find lists that bloggers or independent webmasters have made. If you must, submit to the directories, but be certain they are specific to your industry.
  • Submit articles: Again, the forums will tell you to submit as many articles as humanly possible. What I’m telling you is this:
    • Write 3-5 quality articles on topics that people are talking about in your industry (like what I’m doing here).
    • Submit the articles to a bunch of article directories.
    • Link to those articles from your homepage.
    • Link to your homepage from those articles
    • Link Sculpt: Place a nofollow tag on any link that doesn’t point back to your homepage.
    • Go to relevant blogs and forums where topics pertaining to those articles are being discussed, and drop links back to them.
  • Link exchanges: Despite popular opinion, still work… just don’t go overboard.
  • Deep link: Meaning, repeat 1-6 for your major categories.
  • Buy blog reviews: Go to sponsoredreviews.com or payperpost.com and buy some reviews from RELEVANT bloggers and point them back at your category or product pages. You’ll see a boost. It won’t last forever, but it will leave you in better standing than you were in to begin.
  • Answer questions on forums: And link back to your site in the signature
  • Outsource to India: There are plenty of Indians looking to make a buck on forums like Digital Point. They’ll generally do everything that I just mentioned from 1-10 and they’ll do it for cheap.

(ArticlesBase SC #355553)

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Ecommerce Solution for Big and Small Business


Ecommerce means doing online business using the web. Ecommerce solution enables the website to provide online shopping services. Online shopping services can be applied to products sale or service sale. Ecommerce sites should possess shopping cart facilities and secure payment gateways to collect payments.

Ecommerce can be defined as a process to experiment with the retail world without the traditional upfront investment required in establishing a brick and mortar store. It avoids the time and cost in training sales people by opting for an ecommerce solution with planned inventory. Ecommerce templates are readily available for standard online shopping transactions. Ecommerce solutions handling complete online shopping requirement like eBay needs no online expertise to implement the solution.

Advantages of having an ecommerce website

  • It provides direct access to customers without middlemen. Higher profit on each transaction and direct interaction with the customers are direct benefits of ecommerce sites. Direct interaction with customers provides an opportunity to tune the products to customer needs
  • It provides exposure to more sales prospects. Though existing channels of distribution prevents stepping vigorously on the sales prospects, approaching different market segment is a possibility as the net provides an opportunity for international business. Ecommerce stems opportunities for innovation. Exposure provides an opportunity to explore the ideas of a better product and showcasing it for better sales.
  • It introduces new customers with multiple needs from global market. Presence in global market provides opportunities to move goods based on needs across continents. Ecommerce streamlines the internal process by reduction of the processes involved in a sale and hence effective cost saving on a permanent basis.
  • Ecommerce solution success lies in being part of the consideration list by ensuring visibility to buyers looking for products. Ensuring total automation helps in reserving expensive human resources for better utilization in strategizing business.

Ecommerce solutions for small business focus on the software to enable ecommerce on the site. Web hosting, security, shopping cart, credit card processing are important features to form a successful ecommerce solution for small business.

Ecommerce solutions for large companies concentrate on scalable models of software with design to supplement customizable e-commerce engine. Focus on ecommerce solutions for large companies’ lies in reducing cost and marketing time. Solutions for building and hosting internally are incorporated into ecommerce solution.

Solutions with ease of administration and fully functional shopping carts are the primary need for any ecommerce solution with flexible payments schedules.

(ArticlesBase SC #627160)

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