Archive for the ‘ECommerce’ Category

E-Commerce and Online Shopping: Transforming the Future in Shopping


I think we all can agree that technology has changed our lives in so many ways. Indeed, over the past two decades, technology has advanced at such rapid rate; most individuals have a hard time keeping up with the latest trends and gadgets. It should come as no surprise then, with each technology break through, our lives are quickly transformed into new ways of doing things.

Greatly affected by technology is how we, as consumers, shop for products and services. Years ago, purchasing items in a store was the only means to obtain things wanted or needed. That is certainly not the case today! Since the advancement of technology, consumers have a whole new way to shop; online shopping. For the last 5 to 10 years, we have seen consumer behavior change from shopping in a store to shopping online.

In fact, the projected sales from online shopping are to go from $204 Billion dollars in 2008 to an expected $334 billion dollars in 2012! (Source: Forrester Research, Inc., Cambridge, MA, US eCommerce Forecast: 2008 To 2012) This expected growth shows that the trend towards online shopping is only increasing and get stronger. For most, shopping online has made consumers move from the "brick-and-mortar" model of shopping to a virtual shopping environment. Wikipedia defines online shopping as the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.

Advantages:

There are so many advantages to e-commerce or shopping online.  Typically, online stores are available 24 hours a day, and with many consumers having Internet access both at work and at home, most can shop when it is convenient for them. As such, shopping online can be faster than browsing the aisles of a physical store and/or alleviate the wasted time jumping around from store to store looking for a product or service.

Shopping online also has the advantage of quick comparison shopping between products and prices. Individuals now have the ability to become savvy, informed shoppers by utilizing local search engines to quickly seek out deals for items or services with many different vendors. Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service and provide easy access to them.

Lastly, another advantage to online shopping is the freedom a customer has to purchasing items they may, or may not feel embarrassed about in purchasing in a store. This might include some over the counter medications, personal items, and intimate apparel for men or women, etc. By shopping online, customers can have the privacy of product selection without feeling embarrassment of going to a register with an item they would rather keep private.

Disadvantages:

For those of us who require immediate gratification, the disadvantage to online shopping is that merchandise must be shipped to the consumer, introducing a significant delay and potentially uncertainty about whether or not the item will actually arrive before the item is needed. Moreover, in the event there is a problem with the item when it is delivered, most customers do not feel it an advantageous process to return items through the mail.

Additionally, without the ability to personally inspect merchandise before purchase, consumers are at higher risk of fraud than they would have in a physical store. So too, merchants also run the risk of fraudulent purchases by customers using stolen credit cards or fraudulent disclaiming of online purchases.

Although the benefits of online shopping are considerable, the disadvantages to shopping online can be remedied through retailer policies and procedures. It is very important for online stores to post these policies and procedures, include the returning instructions, outline the shipping details and other specific information in put the customer’s fears at ease. Customers also must make sure they take the time to read through these details thoroughly and become informed shoppers so as not to have any surprises upon delivery of their merchandise.

Some additional helpful hints for consumers to consider before shopping on the Internet include:

  • Ensuring the site is secure with provisions to protect customer information
  • Ensure online stores are not keeping or sharing billing information.
  • Ensure the stores policies on sharing personal information on your purchase.
  • Look for store reviews through customer posting on the site or elsewhere.
  • Rely on customer testimonials or referrals though friends and family.

(ArticlesBase SC #3073039)

For more details please visit at http://www.garvetechnologies.com/beta

Ecommerce SEO Tips


About half of all search engine queries are unique. This statistic, although vague and seemingly insignificant, is actually the greatest factor behind why eCommerce Solutions fare so well in search. We interpret the statistic like this: Half of all searches cannot be predicted, the other half can be.

Great. So what does that have to do with eCommerce? The reason why eCommerce and SEO are better for each other than Forrest was for Jenny is due to the massive amount of content contained within the average eCommerce solution and that content’s ability to target both predictable and unpredictable (long-tail) search phrases.

eCommerce solutions have a major advantage over any other database driven site for a number of reasons.

  • Abundant Content: Unlike a blog, article directory or content managed site, thousands of search engine friendly pages can be literally uploaded and indexed by the search engines.
  • Easy Unique Content: A product or category page needs a few tech specs and a brief description. As long as that content is unique to the site, a webmaster can litter the search engines with products and categories. The time it would take for a blog or content managed site to reach that same level using unique content is staggering.
  • Targeting the Predictable & Unpredictable: Category pages can be targeted for predictable searches like “red widgets.” Product pages can capture the unpredictable ones like “red widgets with tassels”(provided they contain keyword-rich descriptions).So how can you make the most of your eCommerce solution in the search engines? As promised here is a list of 25 general tips.

    Most Importantly:

  • Pick the right solution: Get an eCommerce provider that allows you to do everything we mention in this list. And hey, what do you know? Bridgeline’s eCommerce Solution lets you do all of this… Crazy how that works out, no?

Onsite Optimization Tips

  • Unique title tags: The content contained within should not be repeated verbatim within the site.
  • Put your site name after the product or category name in the title tag: Use your site to Brand, use your search engine listing to get clicks.
  • Unique meta data: Take the time to make your meta data (description & keywords) unique for each page. Obviously, that can be tricky if you have 10,000 skus, so try and get your developer to populate that area with the product description.
  • Use H1 tags: And put your keywords in them. Go to your source. Search for ‘ </H1’>
  • Use more than manufacturer data: If your product pages only contain the specs and descriptions that your manufacturer provides, the search engines will lump that product page together with the hundreds of other ones out there with the same specs and descriptions, meaning it won’t find its way into the search engine result pages (SERPS).
  • Take the time to add unique copy to your product and category pages
  • Link to other products and categories from that copy
  • Use alt tags: I know. I heard too. They’re useless. Use them anyway. SEO is about a conglomeration of variables, not a single supreme one.
  • Have a clear category tree: Search engines like that.
  • Use a search engine friendly navigation: Text links are best. Don’t like text and want to use images? Make sure you use alt tags. Using flash or doing postbacks? Stop that!
  • Create an XML based sitemap and put it in Google webmaster tools

Offsite Optimization (Link Building) Tips

Link building is incredibly difficult for eCommerce sites because no one wants to link to your drop shipping site when they can link to the real thing or Target.com. Here is what you need to know:

  • Build domain authority: Domain authority is basically a measure of the number of high quality sites linking to yours. The more the better. So how do you get those?
  • Buy them: The quickest, easiest way to get Domain authority is to buy it at Text-Link-Ads.com. Unfortunately, it ain’t cheap.
  • Take your unique products and promote them in the online community: Get out into the online community, target some top bloggers in or around your industry and try to get them talking about your unique product. Again, this doesn’t really work for drop shippers because no one is going to link to your site when there are more reputable ones out there to link to so…
  • Put Something On Your site worth linking to: Compile a great list of resources, make how-to videos, develop a calculator, or other custom tool. If your products aren’t unique and link-friendly, you’ll need some site content that is.
  • Submit to directories: If you go to the forums they’ll tell you to submit to hundreds or thousands of directories. Don’t. Those are not high quality links, they don’t transmit domain authority, and they’ll only waste your time… What you need to do is find lists that bloggers or independent webmasters have made. If you must, submit to the directories, but be certain they are specific to your industry.
  • Submit articles: Again, the forums will tell you to submit as many articles as humanly possible. What I’m telling you is this:
    • Write 3-5 quality articles on topics that people are talking about in your industry (like what I’m doing here).
    • Submit the articles to a bunch of article directories.
    • Link to those articles from your homepage.
    • Link to your homepage from those articles
    • Link Sculpt: Place a nofollow tag on any link that doesn’t point back to your homepage.
    • Go to relevant blogs and forums where topics pertaining to those articles are being discussed, and drop links back to them.
  • Link exchanges: Despite popular opinion, still work… just don’t go overboard.
  • Deep link: Meaning, repeat 1-6 for your major categories.
  • Buy blog reviews: Go to sponsoredreviews.com or payperpost.com and buy some reviews from RELEVANT bloggers and point them back at your category or product pages. You’ll see a boost. It won’t last forever, but it will leave you in better standing than you were in to begin.
  • Answer questions on forums: And link back to your site in the signature
  • Outsource to India: There are plenty of Indians looking to make a buck on forums like Digital Point. They’ll generally do everything that I just mentioned from 1-10 and they’ll do it for cheap.

(ArticlesBase SC #355553)

For more details please visit our website http://www.garvetechnologies.com/beta

Ecommerce Solution for Big and Small Business


Ecommerce means doing online business using the web. Ecommerce solution enables the website to provide online shopping services. Online shopping services can be applied to products sale or service sale. Ecommerce sites should possess shopping cart facilities and secure payment gateways to collect payments.

Ecommerce can be defined as a process to experiment with the retail world without the traditional upfront investment required in establishing a brick and mortar store. It avoids the time and cost in training sales people by opting for an ecommerce solution with planned inventory. Ecommerce templates are readily available for standard online shopping transactions. Ecommerce solutions handling complete online shopping requirement like eBay needs no online expertise to implement the solution.

Advantages of having an ecommerce website

  • It provides direct access to customers without middlemen. Higher profit on each transaction and direct interaction with the customers are direct benefits of ecommerce sites. Direct interaction with customers provides an opportunity to tune the products to customer needs
  • It provides exposure to more sales prospects. Though existing channels of distribution prevents stepping vigorously on the sales prospects, approaching different market segment is a possibility as the net provides an opportunity for international business. Ecommerce stems opportunities for innovation. Exposure provides an opportunity to explore the ideas of a better product and showcasing it for better sales.
  • It introduces new customers with multiple needs from global market. Presence in global market provides opportunities to move goods based on needs across continents. Ecommerce streamlines the internal process by reduction of the processes involved in a sale and hence effective cost saving on a permanent basis.
  • Ecommerce solution success lies in being part of the consideration list by ensuring visibility to buyers looking for products. Ensuring total automation helps in reserving expensive human resources for better utilization in strategizing business.

Ecommerce solutions for small business focus on the software to enable ecommerce on the site. Web hosting, security, shopping cart, credit card processing are important features to form a successful ecommerce solution for small business.

Ecommerce solutions for large companies concentrate on scalable models of software with design to supplement customizable e-commerce engine. Focus on ecommerce solutions for large companies’ lies in reducing cost and marketing time. Solutions for building and hosting internally are incorporated into ecommerce solution.

Solutions with ease of administration and fully functional shopping carts are the primary need for any ecommerce solution with flexible payments schedules.

(ArticlesBase SC #627160)

For More Details Please visit our website http://www.garvetechnologies.com/beta

Ecommerce Website – How Can it Benefit You?


The Internet is now a thriving industry. With the knowledge advancing at a quick pace, more and more people are exposed to computers and internet. Increasingly they are learning to utilize the Internet for their day to day needs. Here Ecommerce websites take a front seat, moving out to the millions of people looking for your kind of product or services online.

Ecommerce or Electronic Commerce is actually trading of, either goods or services on the internet.

Before making any decision in business, it is worth taking into consideration the benefits, the company would reap on implementation of the new strategy of Ecommerce. Therefore, the most important thing that you must consider here is whether your business actually needs ecommerce?

Ecommerce-is it for you?
The advent of ecommerce websites has brought vast change in the process of purchasing and selling goods. In this regard, it is important to consider websites like ebay, amazon etc. They have broadly used the ecommerce procedure to generate sales revenue.

So, whether you already have a business or initiating a new one, whether the volume of your business is large or small, you can always generate profit by displaying your products or services online, thereby gaining a huge amount of viewer exposure. In a nutshell, just any selling/buying business can benefit by the ecommerce method.

How can an ecommerce website help you earn higher sales revenue?

There are several advantages of having an ecommerce website.

Revealation – Your products showcased on your website, provides a huge exposure to the millions of visitors on the web. For example, if you have a computer showroom in a city, the visitors would include people from in and around the city. Once in a while there will be visitors from places outside your city. Thus limiting your product visibility. On the other hand, if your products are demonstrated on a website, it attaches you to the abundant people who access the internet and looking for similar product as that of yours. Time and Convenience – Time is one of the critical factor in our lives now-a-days. A customer may find it difficult to visit your store physically every time. Instead, if you have your store presented on the Internet, anyone can pay a visit to your online store at their expedient time. Your store closes at some point of time. But your e-store works 24X7 for you to bring in customers.

Moreover, with all your product images and descriptions provided on your estore, the customer gets a meticulous idea about your product and you do not have to spend time briefing the same thing to each and every visitor to your store. Moreover, it greatly saves time consumed per transaction. Any sales executive will definitely take some time to illustrate your product to each customer. Your ecommerce website carries out similar job to hundreds and thousands of your potential customers at the same time. As all the information about your product are provided earlier to your customer’s visit, much less time is required to convey the benefits of your product to them, thereby making it easier to close the deal. Thus, many number of transactions can occur within a day.

Presenting your Product through Demonstrations and illustrations, depicts a clear and thorough idea about your product without the effort of hiring and training personnel to do so.

Cost Effective – Setting up and maintaining a store in a prime location and its overhead expenses, hiring personnel etc costs you a lot of money. Alternatively using the ecommerce is a more efficient way of demonstrating and giving information about your products. In addition promotion of your store and its products needs to be carried out from time-to-time. Using web as a media of advertising your website, is much cheaper compared to that of other audio-visual medias, like radio or TV. In an ecommerce website all you need to have is a top-notch website design, that looks equally capable as your competitor, Search Engine Optimization to rank your website with your other competitors, and the annual hosting fees. Generally speaking, there are no major barrier of Ecommerce websites. Gradually, many people are beginning to comprehend the fact that, ecommerce is an extremely feasible means of purchase as compared to the age old traditional process of buying. Thus, with this ever emerging technology, ecommerce will continue to mature globally and in due course become a key business strategy that has to be adopted, to thrive in the fast-growing market and keep abreast with your competitors.

(ArticlesBase SC #211932)

For more details please visit http://www.garvetechnologies.com/beta

Ecommerce Shopping Cart Solutions


A shopping cart is the best solution to transfer information to a payment gateway through a reliable connector. Ecommerce Shopping Cart Solutions have helped numerous people to achieve more number of orders in quicker time. Usually this solution comes as a complete package. If you opt for an Ecommerce Shopping Cart Solutions, you will not have to bother about any extra software. As Ecommerce Shopping Cart Solutions have proved to be of great help over time, there has been an increase in demand of Ecommerce Shopping Cart Solutions. Anybody may require an Ecommerce Shopping Cart Solutions. However you should be conscious while purchasing an Ecommerce Shopping Cart Solutions. It has a lot of advantages

Prompt service

In case of certain products, the company may promise you to deliver a product on a certain day, but often fail to keep their promise. Shopping carts are easily available and the software is easily understandable and easy to use.

Auto responder is extremely good

The efficiency of the shopping cart highly depends on the auto responder. The auto responder delivers automated messages, email or newsletters to the clients. It plays a great role in managing the mails and important messages in your online business. It is a very proficient way to maintain connections with your clients. Your business connections solely depend on this auto responder. The auto responder in this case not only saves time but also helps you to develop your business at large. So check out if your Ecommerce Shopping Cart Solution comes with an efficient auto responder.

Flexible in terms of upgrading

Ecommerce Shopping Cart Solutions are usually flexible in terms of up gradation. They allow you to customize it according to your requirement. You may change the designs or modify it according to your comfort. While you are purchasing your own shopping car, visit the site and check out the different functions and the features, the shopping cart would allow. Also get confirmed if it is upgradeable. In this fast changing world, the web trend is changing almost everyday. It may not be possible for you to change your Shopping Cart accordingly, so research on this factor before you finally purchase the product.

Overall Ecommerce Shopping Cart softwares are flexible and can be easily modified. As it is generally based on PHP Smarty templates, the software allows better flexibility. They offer web friendly, flexible and integrated Ecommerce Shopping Cart Solutions.

(ArticlesBase SC #580319)

For More Details please Visit http://www.garvetechnologies.com We have expertise in Shopping cart;  OS-Commerce, Magento, Joomla – VirtueMart,  Zen- cart, PayPal Shopping cart, so on.

Choose Right Ecommerce Shopping Cart


When the business starts conducting transactions online, customer should be able to browse around-similar to how they browse for his/her product in a grocery store. He/ she might able to place, remove, modify (change there brand) there product items from there grocery basket according to their changing state of mind. In online shopping customer is allowed to have same level of comfort & flexibility with an ecommerce shopping cart.

1282202942_shopping_cartThe grocery shopping basket, an ecommerce shopping cart is capable of far more functionality. This article will provide you some quick tips that you should consider while purchasing a shopping cart for your online business.

Calculate your budget: first step while purchasing a shopping cart is figuring out how much money your business can afford to pay for a shopping cart because ecommerce shopping carts come in many taste and colors. Some shopping carts are extremely vigorous and offer lots & lots of functionality which you may never use. Other shopping carts come with no pomp & show, with just enough flexibility to start selling your products online. Your shopping lies somewhere in between them. Therefore your budget sets the number of flavor & colors you will be adding in your shopping cart.

Identify Your Needs: It is very difficult to predict how your business will react to transactions online in coming years, analyzing your current and future short-term needs is critical to finding the right shopping cart . If your business needs a simple low-cost shopping cart, many services exist that offer to provide you a hosted option for as little as $20-$25 a month. However, if you need a solution that is more complex than those offered by such services, you may need to purchase a shopping cart that is more vigorous (and costly).

Identify your options: Your business can grow rapidly by using lot of extra functionality which is available with ecommerce shopping carts. Unless you plan to simply sell a few products online, you should consider using these options to grow your business.

Example:

  • Creation of customized affiliate program through your shopping cart.
  • Integration of QuickBooks accounting software.
  • Other features include customized taxing options for adding tax rates for purchases made from various countries, the ability to send out newsletters, and support for different currencies.

Understand the options that are available to you and try to anticipate how your business can take advantage of them.

Consider Your Gateway to Sales: Shopping carts use an online gateway to charge transactions to credit cards in real-time using a business’ merchant account. The problem is that not all shopping carts support all merchant accounts. So, you may find yourself integrating a shopping cart into your online business that refuses to process transactions using your merchant account. To avoid this, research which carts support which credit card order processing companies. An ecommerce shopping cart can allow your business to operate and grow smoothly online.

Considering these simple tips, you can make a knowledgeable decision and purchase the best ecommerce shopping cart for your business.

(ArticlesBase SC #659197)

For More Details please Visit http://www.garvetechnologies.com We have expertise in Shopping cart;  OS-Commerce, Magento, Joomla – VirtueMart,  Zen- cart, PayPal Shopping cart, so on.

Magento E-commerce Experts— Services of Magento Developers


Since e-commerce have become the way for the modern civilization and there has been witnessed a sudden increase in the number because of the increasing demand. It has made the life of the people easier, convenient and fast. No doubt, everything is available at a single click. Internet has paved way to convenient buying and selling.

This has also made way to the number of platform to be able to develop and create the same. Magento, out of the other available platform has come a long way through and contributed in a improving the face of the world of e-commerce. Apart from being an open source platform, it can also be seen as a strong, cost-effective and global platform with the list of the following features—

  1. It is one of the top platform that provides the search-engine friendliness to the e-commerce store. And, you must be aware that gaining visibility is one of the most important feature that should accompany your store.
  2. The Magento theme and the design functionality gives full control to the user to make changes and set the store according to his/her own will. He/she can administer and supervise the pattern, style, theme and colour of your shopping cart.
  3. An improved content management system gives you full control over the editing, changing and updating the content of your cart.
  4. There are a set of advanced features such as— promotional tools, product catalogue, mobile commerce, payment gateways, shipping, and multiple currency support.

There is still more to it. As a strong backbone to your online business, Magento development has started dominating the online sector. India, being a vast pool of talent and expertise and a hub of web design and development agencies, it becomes really important that you leverage the profits. The Internet being the first hand medium, and due to the growing demands of such online trade, India has already become a popular place to make use of such expertise at cost competitive prices. Outsourcing these services from India has proves beneficial for any business venture and to be able to survive in this cut-throat competition, it becomes really important for the Magento developers as well that they offer client-oriented and quality services.

Thus the choice becomes really important, and picking out one from the lot would need extra attention and research work, keeping in mind all the advantages that Magento offers.

(ArticlesBase SC #3011777)

At Garve Technologies we have dedicated Magento Developers team, We are expert in Shopping Cart. For more details please visit here