Archive for the ‘SEO’ Category

Effective Content Writing for SEO


Effective content writing is much more than stuffing keywords in the content; rather it’s an art of online communication that eventually plays a crucial role in controlling the pulse of an online business. In the present scenario, when the web is brimming with already existing information, one needs to create the right information for the right audience and definitely in the right way. The fact remains that websites get paid only when audiences actually reach them, making it obligatory to generate content that is based on SEO rules and regulations. Therefore, priority is shifted from quantity content to quality SEO content that effectively strike the right cord. While content can be anything from articles, blogs, web content, newsletters, blogs, and press releases, the rules of writing effective content for SEO fairly revolves around definite tactics.  The best approach is to rethink it from the reader’s point of view.

five rules for effective content writing for SEO

 

Following are the five rules for effective content writing for SEO:

Quality content – We write content for general customers who are on internet seeking some information. Therefore, content should be formulated in a way that satiates the need for information among the audiences. Conversational tone and information-rich content only earn authenticity in the eyes of readers. An ideal length of the content can be kept between 500 and 700 words. If the content fails to convey effective and useful information to the readers, it is likely to drop in ranking.

Incorporating questions in the text – Users often type questions or queries in the form of search phrase into the search box, for e.g. – what is the best way to earn money online? So the rule is to include question in the body of the text, or in the article title, so that when a user searches with a question, it becomes visible in the website into your text.

Back linking – This is another effective strategy to draw readers to the website and gather traffic. The trick is to link own or outside content in relevant areas of the text, so that readers are indirectly directed to other contents of the website. It’s a good strategy to draw traffic to the website, but overdoing is absolutely not recommended. Cluttering the text with too many links makes it illegible and unnatural.

Adding specific text – Adding specific text helps the site rank higher. If the keywords are “Facebook privacy”, then probably the website will land up in the last page of the search results. Adding specific details, such as “Facebook lists to control user privacy,” may increase the chances of visibility in the search engines.

Spinning the keywords – The trick is to spin the keywords as many times as possible. Instead of only overloading your content with the same key word, use phrases to mimic different search queries.  For e.g. – if your keyword is “android phones”, the best approach would be to phrase it in ways such as – “best android phones”, “advantages of android phones”, “popularity of android phones in present scenario” etc.

As you see, it is not really difficult to create something that will boost the website to the next level. Creating loads and loads of content will not help. You do not need to be highly creative in writing to succeed in SEO. You just need to pen some unique ideas every million words. So, it is always better to hold the horses and spend some time on refining and processing an article so that it meets the SEO, derive traffic as well as helps the site rank well. The success lies in balancing reader-friendly writing with SEO writing.

Few Steps to Raise your Website High up in the Search Engines


Search Engine Optimization or SEO is the process of promotion of a website all over the world through the medium of internet. Search Engine Optimization is one of the most effective, long term techniques of marketing of an online business. The main purpose of the SEO companies is to increase the volume of traffic of a website. But, they cannot achieve this aim easily or directly; there are several steps which must be performed to achieve this aim. The SEO companies try several important methods to give the websites a high rank in the pages of the search engines, so that the websites get visible to the worldwide internet users. The more people get to see the website in the pages of the search engines; the better is its chance to succeed in the online business. SEO is a pretty difficult process and only an experienced and efficient Search Engine Optimization can perform all the optimization steps completely. Thousands of SEO companies have grown up all over the world, among which only few companies can provide all the important SEO services.

Organic search Engine Optimization consists of two main techniques, the on-site optimization and the off-site optimization. Both of these optimization techniques are necessary for the complete optimization of a website. The on-site optimization technique consists of several techniques, which are applied directly on the pages of the websites. The main steps of on-site optimization of a website are

  1. Keyword analysis: This is considered as the most important part of a on-site optimization; the SEO experts of the Search Engine Optimization companies research the keywords relevant to that website and determine the most popular and important keywords.
  2. Content optimization: The content of the website is added with certain special keywords and key phrases in perfect density and intensity. It is one of the most important parts, as the users take good look at the websites content. If the content quality is poor, then the users may not get interest on the site. Besides, the importance of the users, the content of the websites should be optimized at optimum level for the search engines.
  3. Title tag: The name of website displayed on the web browser is the title tag; this is important for the search engines.

There are several other on-site optimization techniques like the modification of the Meta tags, Alt tags etc. Each and every step of on-site optimization is important for the proper optimization of a website. However, these steps are pretty difficult and complicated; only the SEO experts with adequate knowledge on page designing, programming and Search Engine Optimization can attempt these steps.

The off-site optimization techniques are much easier than the on-site optimization technique and few steps of the off-site optimization can be performed by any common people with basic knowledge on computers and the internet. If you have published a website for spreading your business all over the world, then you must take help of a Search Engine Optimization company and get your website properly optimized.

At Garve Technologies we have dedicated SEO team, We are expert in Search Engine Optimization. For more details please visit here

Ecommerce SEO Tips


About half of all search engine queries are unique. This statistic, although vague and seemingly insignificant, is actually the greatest factor behind why eCommerce Solutions fare so well in search. We interpret the statistic like this: Half of all searches cannot be predicted, the other half can be.

Great. So what does that have to do with eCommerce? The reason why eCommerce and SEO are better for each other than Forrest was for Jenny is due to the massive amount of content contained within the average eCommerce solution and that content’s ability to target both predictable and unpredictable (long-tail) search phrases.

eCommerce solutions have a major advantage over any other database driven site for a number of reasons.

  • Abundant Content: Unlike a blog, article directory or content managed site, thousands of search engine friendly pages can be literally uploaded and indexed by the search engines.
  • Easy Unique Content: A product or category page needs a few tech specs and a brief description. As long as that content is unique to the site, a webmaster can litter the search engines with products and categories. The time it would take for a blog or content managed site to reach that same level using unique content is staggering.
  • Targeting the Predictable & Unpredictable: Category pages can be targeted for predictable searches like “red widgets.” Product pages can capture the unpredictable ones like “red widgets with tassels”(provided they contain keyword-rich descriptions).So how can you make the most of your eCommerce solution in the search engines? As promised here is a list of 25 general tips.

    Most Importantly:

  • Pick the right solution: Get an eCommerce provider that allows you to do everything we mention in this list. And hey, what do you know? Bridgeline’s eCommerce Solution lets you do all of this… Crazy how that works out, no?

Onsite Optimization Tips

  • Unique title tags: The content contained within should not be repeated verbatim within the site.
  • Put your site name after the product or category name in the title tag: Use your site to Brand, use your search engine listing to get clicks.
  • Unique meta data: Take the time to make your meta data (description & keywords) unique for each page. Obviously, that can be tricky if you have 10,000 skus, so try and get your developer to populate that area with the product description.
  • Use H1 tags: And put your keywords in them. Go to your source. Search for ‘ </H1’>
  • Use more than manufacturer data: If your product pages only contain the specs and descriptions that your manufacturer provides, the search engines will lump that product page together with the hundreds of other ones out there with the same specs and descriptions, meaning it won’t find its way into the search engine result pages (SERPS).
  • Take the time to add unique copy to your product and category pages
  • Link to other products and categories from that copy
  • Use alt tags: I know. I heard too. They’re useless. Use them anyway. SEO is about a conglomeration of variables, not a single supreme one.
  • Have a clear category tree: Search engines like that.
  • Use a search engine friendly navigation: Text links are best. Don’t like text and want to use images? Make sure you use alt tags. Using flash or doing postbacks? Stop that!
  • Create an XML based sitemap and put it in Google webmaster tools

Offsite Optimization (Link Building) Tips

Link building is incredibly difficult for eCommerce sites because no one wants to link to your drop shipping site when they can link to the real thing or Target.com. Here is what you need to know:

  • Build domain authority: Domain authority is basically a measure of the number of high quality sites linking to yours. The more the better. So how do you get those?
  • Buy them: The quickest, easiest way to get Domain authority is to buy it at Text-Link-Ads.com. Unfortunately, it ain’t cheap.
  • Take your unique products and promote them in the online community: Get out into the online community, target some top bloggers in or around your industry and try to get them talking about your unique product. Again, this doesn’t really work for drop shippers because no one is going to link to your site when there are more reputable ones out there to link to so…
  • Put Something On Your site worth linking to: Compile a great list of resources, make how-to videos, develop a calculator, or other custom tool. If your products aren’t unique and link-friendly, you’ll need some site content that is.
  • Submit to directories: If you go to the forums they’ll tell you to submit to hundreds or thousands of directories. Don’t. Those are not high quality links, they don’t transmit domain authority, and they’ll only waste your time… What you need to do is find lists that bloggers or independent webmasters have made. If you must, submit to the directories, but be certain they are specific to your industry.
  • Submit articles: Again, the forums will tell you to submit as many articles as humanly possible. What I’m telling you is this:
    • Write 3-5 quality articles on topics that people are talking about in your industry (like what I’m doing here).
    • Submit the articles to a bunch of article directories.
    • Link to those articles from your homepage.
    • Link to your homepage from those articles
    • Link Sculpt: Place a nofollow tag on any link that doesn’t point back to your homepage.
    • Go to relevant blogs and forums where topics pertaining to those articles are being discussed, and drop links back to them.
  • Link exchanges: Despite popular opinion, still work… just don’t go overboard.
  • Deep link: Meaning, repeat 1-6 for your major categories.
  • Buy blog reviews: Go to sponsoredreviews.com or payperpost.com and buy some reviews from RELEVANT bloggers and point them back at your category or product pages. You’ll see a boost. It won’t last forever, but it will leave you in better standing than you were in to begin.
  • Answer questions on forums: And link back to your site in the signature
  • Outsource to India: There are plenty of Indians looking to make a buck on forums like Digital Point. They’ll generally do everything that I just mentioned from 1-10 and they’ll do it for cheap.

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RSS For SEO


RSS is a web 2.0 service that has been around for years and is just now starting to pick up speed. It has been a great way to get updates in your email app and the new capabilities of social networking has simply made this service huge. So if you are not using RSS on your web site or if you are and want to learn how to make your feeds more effective, read on!

RSS – Really Simple Syndication

Really simple syndication is a great name that is well fitting for the service. RSS feeds allow a webmaster to syndicate their web site information across the internet with out having to anything really. Just set it up once and let it go.

You can use RSS feeds for website content as well, few know this because it is a secret of many of the super affiliates and their success. I am here to tell you how to play like the big boys and no it does not take any out of pocket cash to do.

The fastest way to get a blog with a RSS feed is to go to blogger.com and get one. All you need is a Google account and you can use your gmail account too. Once you have registered at blogger, understand you can start as many blogs as you want for free, so don’t be afraid to stat a few.

If you website already has an RSS feed, that is good and you will not need to get a free one. Now you need to get on Google and search, "submit your RSS Feed." You will find many sites here. You can now take the URL of your RSS feed and submit it to the sites listed. You will get exposure all over the internet for absolutely free!

I highly suggest "Feedage" and "Feedburner", they are 2 of the biggest and best out there! If you are using a WordPress blog you can update your ping list with many of the services you find and get instant exposure when you make new posts to your website. If you want to automatically feed your WordPress blog with RSS information search for the "feedwordpress" plugin, it is a great free way to generate content on your site.

Hopefully the information within was helpful and sheds some new light on RSS feeds and their usage.

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For More Information please visit http://www.garvetechnologies.com

SEO Friendly Web Design for your Website


When an individual or company thinks of having a website. Chances are that they dream of a website with all the latest technologies available like flash movies, great images, streaming audio… You may unaware that these elements may damage your business prospects. They look attractive but on the other hand, they bring negative effects to your website search engines rankings. In short, you need to keep away with elements that can damage search engine rankings and you need to have a SEO friendly web design.

Unfortunately, a recent survey showed some appalling results. 1 in every 10 web designers believes that search engine optimization is not their business or work. Worse, more than 24% of website designers do not have the idea about what SEO is! Before you plan to meet your web design company for your site development and opt for an SEO friendly website design, it is essential that you understand what this is all about.

Search engines like Google and Bing use web spiders to go through websites. These crawlers collect information about websites. The information they gather helps in assessing the relevance of a website for particular keywords. The spiders deposit the information into a database. Thus when a user query a keyword, the search engines dips into the database and come up with a listing of the results according to relevance. Web pages that look more relevant come out on top, and the others follows.

While web design elements are not only responsible for poor search engine rankings, they in fact play a major role.

If you are a business owner, you should always aim for a SEO friendly website design for the following reasons.

  1. Search engines befriends SEO friendly website design. If search engines are not happy with your website design, you can expect only a trickle of traffic from back-link referrals and direct visitors.
  2. Recent surveys have shown that approximately 45-65% of traffic to any website comes from search engines like Google. Therefore, a website design that is not search engine friendly is washing its hands off this amazing volume of traffic.
  3. Generally, an SEO friendly design is very user friendly. Therefore, ensuring that you use proper HTML, CSS coding, target relevant keywords through content and meta tags, make use of ALT tags in the images, use proper links and so on, make the site quick to download and easy for the user.

An SEO friendly website speaks of quality web page design. If you are a company with some standing, the kind of web page you have impacts your brand value.

SEO friendly website speaks of professions and quality website design. Whatever business you are in, the kind of website impacts your brand value. So be sure to have a SEO friendly website to get the required results.

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At Garve Technologies we have dedicated SEO team, We are expert in Search Engine Optimization. For more details please visit here

The Advantages of Keyword Research for SEO Campaign


If you have a business and wish to expand online, the most important approach you need to consider is not about how beautiful your Website is. It’s all about the content. As a wise internet marketing technique, the first thing you need to consider is to look for words on which your online business will be anchored. The technique used in finding the best words that will eventually be associated with your online business is known as keyword research. The success of your online business is very much dependent on how effective you are in researching for keywords. These keywords or key phrases are what will bring huge traffic to your Website and will ultimately transform your visitors into customers.

Steps to successful keyword research

Establishing an online presence for your business is a tough job. Imagine yourself setting up a store in the middle of the wilderness. Unless you create an effective keyword research to target search engines, no one will ever know your business existed online. Your keywords are the magnets that will attract visitors to your site. Keyword research appears to be an easy ‘guessing’ job, but the truth is preparing keywords to target search engines is actually difficult, but never impossible:

  • The first step to successful keyword research is a simple acceptance that no matter how brilliant you are as a business owner or entrepreneur, you will never be able to unlock the minds of your customers. It is good to understand that as business people we talk about delivering solutions, but on the opposite side, the customers are looking for answers to their problems. The success of your business is your ability to give answers to people’s problems and this is possible through effective keyword research.
  • The second step to having a successful keyword research is identifying a few unanticipated keywords which can be a significant source of blog traffic. These so-called unanticipated keywords can become a marketing investment since there is not much competition. As a business owner, it is important to use keywords associated with your online business so that you can maximize your efforts. If you are good at using the right keywords, then it will eventually give you good financial returns on your investment.
  • The third step to successful keyword research is to know and identify what niche you want to be in. As a business owner, it is crucial that you know where you belong. As a result, your choice of keywords must be associated to your business or else you will never get a good amount of traffic to your site. Using keywords that are related to your products or service is an effective tool to attract visitors to your blog.
  • Lastly, it is also important to check on your competitors what they are targeting or what keywords they are using. In this way, you are able to evaluate whether or not you are effective in your keyword research. Knowing what your competitors are targeting is a key factor in the survival of your business. You have to develop a good defense so that you will not disappear on the internet.

For additional information about the advantages of keyword research, please visit my Website at http://www.garvetechnologies.com

Website Developers Guide – 3 SEO Tips for Web Design


What is the central driving force behind a successful e-commerce website? While every detail about your business website counts, proper search engine optimization is a critical driving force toward business website success. Successful online businesses use SEO to drive targeted traffic to their website.  When it comes to e-commerce websites, there are two types of SEO: on-page optimization and off-page optimization. I’m going to take you through on-page optimization. Also known as SEO for website development.

On-page optimization includes title tags, header tags, anchor text, and overall content. As a business website developer, your goal is to make sure search engines can see your website and index it under relevant search terms. To accomplish this, there are three important SEO tips every web developer should know.

1. Market research. Study your market niche inside and out. Who are your most successful competitors? Follow them and learn from the best. I’m not saying to go be a copycat. I’m telling you to find out what works and do it better. Find out how your competitors are succeeding. For example, what keywords are they using? Are they driving traffic through free or paid methods? What do their websites have in common? Look for similarities like layout, color scheme, title, header text, anchor text, and so on. All of these will clue you in on how you need to build your website.

2. Keyword research. Find out what keywords successful competitors are using in your niche. Their keywords are the first few words in the title, header, and even domain name. Find out the keywords people are typing into major search engines such as Google and Yahoo. This is very important. Ideally, you’ll want to spend about 3 days gathering sufficient data. It helps to take notes and organize them using excel. Also, keyword tools like Google’s own keyword tool and SEO toolkit are perfect for this job. They contain recent and accurate data and they’re free.

As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you’re selling shoes. "Shoes" is a general keyword that you’d have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women’s tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children’s hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google Adwords certain name brands are not allowed.

3. Maintain keyword relevancy. Now that you’ve done keyword research, the third thing you need to do is maintain keyword relevancy. Google, Yahoo and other major search engines rank highly for relevant content. Relevancy is the foundation to success as a business website. Your title, header tags, body content, anchor text, the content of all websites linking to yours, they should all be keyword rich and share a common theme.

SEO for website development is critically important, but it’s only maybe 30% of overall SEO. As an internet marketer, off-page SEO is a grueling, never-ending journey through trail and error where winner takes all. For the dedicated marketer, it’s a rewarding addiction.

At Garve Technologies we have dedicated SEO team, We are expert in Search Engine Optimization. For more details please visit here

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